Let’s start this post on how to drive traffic to a beat store!
Create your store to drive traffic to a beat store
When it comes to selling beats on the Internet, there are many different ways to do it. You could sell beats via Airbit, BeatStars, Etsy, etc., but those platforms aren’t ideal because of the fierce competition. There are plenty of other options out there, though. One option is to build your beat store, which is probably the most effective way to go about it.
You can set up your beat store in less than 30 minutes. Once your domain name is picked out, you’re ready to begin building your store through WordPress, Shopify, or even Wix. You’ll need to choose a theme for your site, pick out some graphics, and add functionality like payment processing and delivery. Then you’ll have to write your product descriptions, upload samples, and fill out your inventory.
Once everything is done, you’ll need to promote your beat store. You can use social media sites like Facebook, Twitter, Instagram, YouTube, and Soundcloud to spread the word. You can even hire a freelance writer to help you create a blog post about your beats.
Optimize your beat store for SEO
To get a chance to sell your beats, you will have to optimize your store for search engines. SEO (aka search engine optimization) will allow you to stand out on search engines like Google or Bing. In short, the better your SEO, the most chances your beat store has of appearing in search results.
And, the good news is that there is not so much competition right now on multiple keywords like free trap beats and beats for sale!
While searching for SEO tips, you will discover two types of SEO optimization: on-page and off-page. On-page refers to all the things you can do to improve your content, like adding images, meta descriptions, adding long-tail keywords… On the contrary, off-page SEO stands for all the optimization not directly related to your content like link building, website speed…
Working on your SEO is definitely the best option in the long run! It will pay off for a long time afterward and helps build your brand image.
Offer free beats to your audience
Giving away free beats is one of the first things you should understand when starting a beat store. To build a successful beat store, you must begin with a great product to give away for free. And what better place to show off your talents than by offering free beats samples? Also, people love to get free stuff!
Just be sure that the download process is hassle-free for your readers and that your beats are high-quality. And if they love what you do, you can be sure they will buy everything you offer afterward!
Moreover, it’s a great way to collect leads and nurture them later. But, we will see this tactic later on.
The Solopreneur Powerhouse is turning your solopreneur journey from a roller coaster ride into a magic carpet ride. So, ready to take the fast track to success town? Hang tight, we’re jumping into hyperdrive!
Write your licensing contracts
A beat licensing agreement allows someone to use your beat for its project. This could mean they are creating a song, and you want to license the beats to other artists to help them complete their tracks. You might even want to do this for free or paid.
Shopify offers an excellent solution for beat licensing. With Shopify, you can set up multiple agreements and apply them to specific products. For example, you can set up a sync deal for every beat you sell while setting up a distribution deal for each file. Both sync and distribution deals can require separate payments, so you’ll have to keep track of both.
Give away discount codes to boost your sales on your beat store
Promotion codes are designed to provide consumers unique benefits like additional tracks for the same price or discounts. Businesses often use them to entice potential customers into purchasing products or services. You can use promotion codes to offer exclusive deals to your most loyal customers or to new customers to create an irresistible deal in their minds. These codes can help you increase sales while reducing acquisition costs per user.
Use social media to your advantage to drive traffic to a beat store
Almost every human being uses a social media platform, so use this to your advantage! In this section, I will show you precisely what you can do to drive traffic to a beat store!
Choose the right social media platform
Depending on your target audience, you should go for Instagram or TikTok, for example. If you want to reach a younger audience, then choose TikTok. Facebook is also good but is not as popular among young people. You can use all these platforms and combine them with other channels such as YouTube, Twitter, etc.
Add your beat store URL to your bio
When you have a business account on those platforms, you can add an URL to your profile which I strongly recommend you to do. It’s an excellent way to redirect all your traffic from social media to your store. Furthermore, you can add an exclusive discount code in your bio to increase the conversion rate.
Create content that targets your ideal audience
As I love to say, content is king! With great content, you can achieve exceptional results! However, a lousy content strategy can lead your business to fail.
So, if you want to grow your fanbase, you need to make sure it’s quality content. Don’t just post anything, and expect people to follow you. People like to see real value in what they’re consuming, and they’ll appreciate and engage with informative, entertaining, helpful, and inspiring posts.
For example, you can design inspirational posts for artists or BTS videos on how you create your beats.
Promote your content
TikTok and Instagram are both platforms where people love spending their free time. They have similar algorithms, so don’t be afraid to reuse your content across the platforms. Therefore, the more optimized your content is, the more reach it will get. If you want to know how to optimize your content, here are some of the best tips:
- Use 5 to 10 relevant hashtags only
- Have an engaging “hook” at the beginning of your video
- Post videos between 7 and 20 seconds maximum
- Record with a resolution of 1080p
- Use high-quality music to showcase your beats
- Engage with your audience and leaders in your industry
There are many success stories about how small businesses have exponential growth overnight! Don’t underestimate social media’s power and the traffic it can bring you.
Network with other content creators
Building on the engagement with your competitors will help you create a partnership or get invaluable insights for your business. Building the right relationships will push your creativity further and lead to collaboration! Not only that, but you may also discover other producers willing to sample and resell your beats.
How often should you post?
There is no universal truth about this question. To be honest, it will heavily depend on how much time you are ready to spend on social media to be consistent.
Sharing your beats on social media can undoubtedly help build your audience, but it can also take up much of your time. If you want to maximize your efforts, consider making sure you are posting regularly but not too frequently.
To do this, you can batch your social media posts into one extensive creation session and publish them using a social media scheduler. While this approach takes some planning ahead, it saves you a ton of time over having to publish multiple individual posts during the week.
Once you have scheduled your posts, you can turn off notifications for your account so you don’t have to worry about checking how many likes or retweets you’ve received. Then, once you’re done scheduling your posts, you can sit back and relax, knowing that you’ll have plenty of material ready to share next week. The only remaining task is engagement throughout the week.
A few content ideas to help you get started
1. A post about a beat that you are working out
2. Client testimonials
3. Recent sales
4. Beat stores shoutouts
5. New beats or collections
6. Announcements
7. Some behind-the-scenes during your creation process
8. Tips and tricks for artists
Influencer marketing to drive traffic to a beat store
Influence marketing is a form of marketing that uses the power of influence to sell products and services. It is based on the idea that people will buy more from people they like, respect, or trust than those they do not. So, you can use this strategy also to drive traffic to your store. Let me show you how.
Send free beats to Instagram influencers
Yotpo estimates that at least 30% of Instagram users have bought something they found there. It’s perfect also to increase brand awareness and potentially even draw customers to your business if you know how to identify the right influencers.
Partner with other producers
Producers collabs are a great place to start, and you can collaborate with other producers to ensure everyone gets credit for their work. Moreover, collaborating with other producers gives you access to their audience, and they can help boost your social media presence and get your name out there.
Contact bloggers and press in your niche
One of the most important things you can do is reach out to bloggers and the press. You’ll find many ways to do this online, but the easiest way is probably to simply send an email asking if they’d like to write about you and your work.
You might think reaching out to bloggers, and the press is too much work, but it doesn’t have to take up much of your time. In fact, it’s one of the most effective ways to drive traffic because they already have an audience!
The Solopreneur Powerhouse is turning your solopreneur journey from a roller coaster ride into a magic carpet ride. So, ready to take the fast track to success town? Hang tight, we’re jumping into hyperdrive!
Content marketing to drive traffic to a beat store
In this section, I will share the results of my recent research on content marketing for beat stores. But, let me introduce you what is content marketing first. It strategically uses relevant content to attract, acquire, engage, and convert customers through multiple channels.
Just before we get started: don’t forget, content is king!
Write an article with recommendations from leading influencers
To get a chance to be featured by one of your favorite influencers, you can publish a blog post about them and how they inspire you, for example. It’s an excellent strategy to get highly qualified traffic to your beat store in no time because you benefit from their name and reputation.
Afterward, you can also send them the link to your article to get a chance to shout out!
Write an article to give tips and tricks to solve the problems of your audience
The best way to write an article is to start with a problem. Then you can find the solution for it. You will be able to get more views if you have a good title that attracts readers’ attention.
The content should be unique and informative so that people read it. It is also essential to ensure that your content is well-written and easy to understand.
There are plenty of opportunities to reach an audience. Still, if you want to use content to attract relevant customers and drive traffic back to your store, you’ll need to be strategic about your targeting and content.
The best approach for a blog to solve problems is through its content while also being “search engine findable,” yet this is challenging. Customer journey planning, persona development, keyword research, and content gap analysis are part of content marketing strategies.
Launch a podcast to reach new audiences
As you offer beats, what better way for you to start producing podcasts with your content? Like the content on your social media, you can record episodes about the behind-the-scene, interview experts in your industry, or are related to it.
According to Edison Research and Triton Digital, it’s estimated that 162 million US citizens older than 12 have listened to a podcast; in 2006, it was merely 11 million. So, there is definitely an awesome place to take with a podcast show!
Do guest blogging on other blogs
Doing guest blogging is a great way to get your name out there and build some links to your beats store! It’s easier than having your blog; another advantage is that you have access to an immediate audience! You don’t have to wait long to rank your blog on Google and attract a few readers.
Moreover, it will allow you to build a relationship with the blog’s owner, which is an excellent thing because you will be able to publish again on their blog, get insights about your business and even get contacts to write on other’s blogs.
Be active in forums
Many online forums allow members to ask questions and get answers. You could join up, answer questions to show off your expertise, and submit your own article if it’s relevant and you want to gain exposure. Be sure to add your store URL in your signature.
In the same way, you can use Quora. It is a question-and-answer site similar to Yahoo Answers back then, and people ask questions and answer each others’ queries. It’s free to use but requires registration.
Moreover, I highly advise you to go for Reddit! It’s an untapped traffic source with highly targeted people!
The Solopreneur Powerhouse is turning your solopreneur journey from a roller coaster ride into a magic carpet ride. So, ready to take the fast track to success town? Hang tight, we’re jumping into hyperdrive!
Video marketing to drive traffic to a beat store
There is no more incredible place than YouTube to increase your fan base and sell beats. In this section, I will tell you everything you need to know about it!
Be active on YouTube
YouTube is one of the most popular platforms for musicians to post videos and spread their beat store links. This guide explains how to use it to promote yourself and your music.
The first step is finding out what video works best for your brand. You want to ensure that people are interested in your beat, content, or story. If you’re promoting a beat, consider making a music video. If you’ve a creation process, try filming a behind-the-scenes look at your work. Or maybe you just want to show off some cool moves while playing your favorite song.
Whatever you decide, there’s no wrong way to do it. Remember that you don’t need to spend thousands of dollars to make a high-quality video. Many amateur creators start with a smartphone, a cheap microphone, and free video editing software.
As I mentioned earlier, different types of videos perform better depending on what you’re trying to achieve. For example, if you’re looking to increase brand awareness, you might want to focus on creating informative videos explaining your product or service. But if you’re hoping to sell something, you’ll probably want to go straight into selling without wasting too much time on marketing.
How to start a YouTube channel on the right foot?
The answer is simple. It’s all about the content and how you can make it attractive to your audience. If you are looking for ways to improve your YouTube channel, here are some tips that will help you get started:
- Focus on content first and foremost
- Engage with other content creators
- Keep your subscribers engaged, add call-to-action inside your videos
- Be consistent and perseverant
- Encourage people to subscribe to your channel
Optimize your beats videos for discovery
Just like for your blog, you must optimize your video for the discoverability of your videos and channel. You will have to add relevant keywords to your titles and descriptions, create attractive thumbnails, and add a playlist to keep your audience on your videos…
To help you with this task, you can use Tubebuddy and its free Chrome extension.
Develop a strong brand voice
As you may understand, YouTube is a great place to sell beats because it instantly lets you reach millions of people. You don’t even need to pay anything to upload videos, and the platform is free to use.
However, like any social media platform, you must know how to market yourself properly to ensure that people find out about your beat store. This includes creating good quality content and posting it regularly.
It will be simpler to sell beats online when you upload more beats on YouTube. But remember that you can’t just post random beats on YouTube without proper promotion. You need to focus on marketing to grow your fanbase and increase sales.
Leverage the power of music streaming platform to drive traffic to a beat store
Add your beats to beat portals
Submit your beats to beat portals like SoundCloud, IndieShuffle, and HypeMachine to gain exposure. There are thousands of different beat portals, so feel free to publish your work everywhere! Don’t forget to add your beat store link in the description to redirect all this traffic to your beat store.
Sell your beats on streaming platforms
Did you know that you can earn royalties on your tracks as a beat producer? You can get paid when your track is licensed as a sample if it’s been used by someone else. Stream royalties represent a small portion of the revenue a music publisher receives from each listener of their music on streaming services like Spotify and Apple Music. You are qualified for a cut as a collaborative composer who makes beats.
Run paid ads to drive traffic to a beat store
When you are paying for ads, you can expect immediate traffic. However, it’s not always a good option because you don’t know how much you can get from this traffic, even if it’s a highly targeted one…
Run Google Ads
Running ads works well, but you might be wasting your money on ineffective campaigns if you don’t know what you’re doing. You need to know how to run effective Google Ads campaigns to get the most out of them. Below are some tips to help you out.
Targeting your ads to people searching for terms related to your beat is one of the best ways to ensure your ads show up in front of the right audience.
Use relevant keywords in your ad text. This helps ensure that your ads show up where searchers are looking.
Send people to a specific landing page on your beat store (not simply to your homepage). This ensures visitors land on your beat store rather than being sent elsewhere. Don’t hesitate to capture the visitor’s email to create your email list. This way, you can nurture them later on and make them buy your beats.
Run Facebook ads
With over 2.934 billion monthly active users in July 2022, you can be sure that several artists and musicians are on Facebook! So, you can run ads to reach them with your beat store.
Below are some tips to help you out.
Creating a great first impression isn’t just creating a visually appealing ad. You can do several things to make sure people actually see your ad.
For beginners, you can create an ad that leads with a compelling image of you making the beats, for example. It must grab the attention of the user. You should also write a compelling headline that perfectly describes your product and includes a helpful call-to-action.
As for your Facebook ads’ copy, you’ll want to ensure it’s short. The better it looks, and the more relevant to what the person sees, the more eyeballs you’ll get.
The better it looks, the less likely they are to scroll down. And scrolling down is where most people end up clicking. So, the fewer times they scroll down, the less likely they’ll click.
Use the Facebook targeting option: you can target an audience based on specific interests, their Internet behavior, their location…
To increase your CTR, you can simply offer a unique discount code to make your ads irresistible.
Additional ways to drive traffic to a beat store
I just wanted to share with you additional ways to drive traffic to a beat store that can be effective!
Comment on blogs
Leave good comments on blogs that interest you. You don’t have to comment on every post, just those that appeal to you. For example, if you follow blogs about music production, marketing, and blogging, then when someone posts something interesting, go ahead and comment. Just make sure to include a link back to your beat store.
You are required to fill up forms on many blogs with information like your name, email address, and beat store. This is great because it allows you to connect with other bloggers and build relationships. But what does it mean for you? Well, if you’re commenting on a blog where there isn’t much interaction, you might consider entering your contact info. And if you do, you could get a lot of free traffic.
Run an affiliate program
If you can set up an effective affiliate marketing program, it can help you generate leads and sales without having to spend money on advertising. You can make some extra cash by offering commissions to affiliates who refer customers to your beat store. This way, you can earn money even while you sleep.
Affiliates are paid based on the sales they generate through their links. Most programs pay 30% to 40% of the total amount earned by the affiliate; some companies give 50%, others 60%. There are different affiliate programs, such as cost per lead, cost per sale, cost per acquisition, etc.
You don’t necessarily need to start an affiliate program yourself, either. Many online platforms like ShareASale, ClickBank, and PayKickStart allow you to sign up as an affiliate without needing to open a separate account. These sites provide tracking codes and tools to help you manage your affiliates.
Use email marketing to increase the LVC
One of the most crucial things you can do is to build a mailing list. You’ll be able to increase sales and stay in touch with your fans.
Whenever somebody downloads a free sample of your beat store, it’s time to start building a mailing list. You’re missing out on potential sales if you don’t collect emails. There are many ways you can collect emails, including pop-ups, forms… But whatever method you choose, always remember to include an opt-in box.
You will be able to send emails later on about your promotions, bundle, and the evolution of your business… The aim here is to build a deeper relationship with your audience and sometimes sell them your beats.
Generally speaking, marketers used to say every lead on your email list brings you at least $1 per month! So don’t neglect this part! To collect leads, I highly advise using Systeme io, free for up to 2000 contacts, and you can send unlimited emails.
Add your beat store URL to your email signature
If you want people to find out about your latest project, product, or blog post, you’ll need to make sure it stands out. One way to do that is by including your beat store URL in your email signatures. This is especially important for musicians because many use email marketing software that automatically includes the sender’s domain name in the recipient’s inbox.
You don’t need to put a hyperlink in there—type it out. People will know what to do once they open the email.
You can still include your beat store URL in your signature if you already have a custom domain name.
Sell your beats at a very competitive price
A big thing these days is music rights management. Artists pay a lot of money to get the right tracks, but a beginner artist can’t afford them…
One way to get around this problem is to sell your beats out-of-court for a low price. You give up ownership of the beat, but you still get paid. If the artist has a huge hit, you’ll still get some of the royalties depending on the licensing.
This method works because there is tough competition in the market, and there’s no one else offering similar beats for a lower price. This is a fantastic tactic to create buzz around your beat store.
Ask for reviews from your current customers
Requesting reviews is another powerful strategy to promote your beat store. Not everyone likes writing reviews, but it’s a great way to build up your reputation and give your customers something extra.
Giving discounts or freebies to customers who leave positive reviews of your beats is an easy way to accomplish this. Doing this will improve your trust and notoriety, which will eventually lead to sales.
Run a giveaway or a contest
People love free stuff. If you give something away for free, it gets attention, and this attention translates into clicks, shares, likes, and comments on social media. Studies show that giveaways are some of the most effective ways to increase social media reach.
The best part about giveaways is that they don’t require much effort! Moreover, you can drive traffic to your beat store!
Get listed in directories
There are many directories out there that list contact information, web links, and sometimes even sample beats. Some of these directories include Beatport, Songkick, MusicXray… These directories are useful because they allow you to reach people who might be looking for what you make. If you’re interested in getting your name listed in one, here are some tips:
- Make sure you have a good email address.
- Be professional.
- Include links to your social media profiles.
- Don’t spam.
- Have something unique about your beats.
- Do not use an autoresponder.
- Put it up for free.
- Promote it.
- Make sure your beats are high quality.
- Keep doing it.
Sponsor a local musical event
It’s not a cheap tactic, actually, but you can expect to give results! You are putting your name out there in front of thousands of new people potentially interested in what you do. Similar to how you may support a DJ by giving them access to unique beats for their mixes when they host events. This two-way street has the potential to generate a lot of publicity for your beat store.
Collaborate with local artists and musicians
Collaboration is vital in the music industry, especially among independent musicians. If you want to connect with local artists and make sure they know about your brand, consider creating collaborations with them. You can even offer up some freebies to promote both of your brands. For example, you could give away T-shirts, stickers, and posters and mention the artist’s name in the description. This way, fans of both bands will see each other’s work and follow one another.
In other words, you will support each other in developing a devoted fan base. Collaborating with local artists can expose them to a broader audience and let people know where they live. Plus, you can gain exposure for yourself while helping out a friend. Everybody wins!
Showcase every artist that uses your beats
Any time an artist uses your beat(s), it’s essential to show some gratitude. Whether free or paid, it doesn’t matter – just do what you can. You never know how big someone could become.
If that artist blows up, you will be in great shape. Not only that, but you will get back the energy that went into making those beats.
Let’s wrap up on how to drive traffic to a beat store!
Traffic is one of the essential factors for every business. You cannot succeed without it. But, what makes it different from other beat store is our ability to provide unique, high-quality content that helps people find exactly what they want. We know that many businesses are trying to make money online. But, few understand the importance of driving targeted traffic. This is why I wrote this guide.
